A DAY WITH BAE

It is with great excitement that I share with you my latest creative project, showcasing PayPal's new online shopping BFF - Bae!

Available via Facebook Messenger, Bae is a personal shopper with a twist. Part artificial intelligence, part online retail assistant which asks you your shopping preferences and then connects you with unique online retailers that suit your fashion sense - genius!

The thing I love most about Bae - it takes all the guess work out of online shopping and based on your answers to some very fun questions, links through to some of my favourite retailers including One Teaspoon, Sabo Skirt & Samantha Wills to name a few. 

Press play to see my day with Bae!

Fashion References
One Teaspoon
Sabo Skirt
Mossman


Set Design & Styling - Jasmin Howell
Cinematographer - Darryl Ephraums

IN PARTNERSHIP WITH PAYPAL.