I’ve previously shared my love for ‘normcore’ dressing - unisex, ‘unpretentious’ dressing at it’s finest. Picture 90s throwback, low-key cool, with a splash of athleticism...

'Normcore seeks the freedom that comes with non-exclusivity. It finds liberation in being nothing special, and realises that adaptability leads to belonging. Normcore is a path to a more peaceful life,' states K-Hole in Vogue. 

One of the biggest appeals to this trend is really a minimalist approach to fashion. It’s all about bringing things back to basics and not using fashion as a way of determining and highlighting gender.

Don’t get me wrong, I’m the first one to grab a dress of the rack, but day to day, the appeal of throwing on a pair of boyfriend jeans, a slouchy tee and a pair of trainers definitely reigns supreme.

To master this look, I love to reinvent key styles from my other half's side of the wardrobe or, failing his enthusiasm of me ‘borrowing’ his favourite sweater, a quick shop in the men’s department works a treat. 

When approaching normcore, opt for sweaters, that double up as dresses, or the perfect ‘men’s white shirt’, which is one of the most versatile wardrobe investments. Wear it on its own, tucked into denim or tied up with midi skirts or shorts. Instant chic!


CARVEN white shirt

LINDA FARROW sunglasses 

NIKE tennis classic AC trainers