Friends, it is with great excitement that I share with you, that I have been announced as an ambassador for the 2013 L'Oreal Melbourne Fashion Festival.

This means, that I'll be bringing you the best on and off the runway action over the 1 week long festival, which is set to be a fashion feast.

Today I, alongside fellow ambassadors (Fen, Chelsea, Davis and Megan), attended the official program launch, announcing an amazing line-up of beautiful runways, as well as the involvement of one of my design favourites in this year's festival - Mary Katrantzou.

You can view the full program online. My hot picks are the opening event presented by David Jones and Vogue,  L'Oreal Paris Runway 1, presented by Vogue.com.au and runway 3 presented by Grazia.

If you're in Melbourne during the festival, do make sure you pick up tickets, it's going to full of great surprises. If you aren't in Melbourne - I'll be brining you all the exclusives, so be sure to stay tuned to instagram (@friendinfashion) and twitter for all the updates.