ASOS

THE DRESS OF THE SEASON


There are some dresses that were just meant to be worn and twirled in...








I picked up this knock-out of a dress from ASOS (here) and I wasn't surprised to see that it sold out almost immediately.

There is nothing that frustrates me more than seeing a style I love, only to not be able to buy it.

Unfortunately I can't help you with this exact dress, but I did track down three similar styles that would be perfect for the upcoming spring racing season here in Melbourne, or any event you want to turn heads at. 


I'M WEARING
ASOS dres
Mode Collective heels

TEAM PARIS






Flynn Skye dress | Team Paris sweater | ASOS shoes 

As mentioned in my last post (HERE), when I was in LA last week, I teamed up with friend,  Chanelle Leslie, to shoot a California-inspired story. Here is part two.

In the last couple of years, I've been back and forth between LA and must say, it has quickly become one of my favourite cities. This time round, I chose to stay in the eclectic neighbourhood of Venice Beach, where I had the pleasure of meeting designer behind the label, Flynn Skye. An accomplished business woman, and genuinely kind and all round fabulous person.

Flynn Skye, represents the true essence of Venice Beach and the California-beach inspired lifestyle.

One of my favourite labels.

Photos / Chanelle Leslie



FRANCE : LIFE WITH BIRD




When travelling, especially through the summer months, I'm definitely very particular when it comes to packing. I always find myself drawn to great basics, matching coordinates and beautiful fabrics.

This outfit, photographed on the streets of France is the work of Melbourne designer, Life With Bird.

This gorgeous digital print tank and matching pants work as perfectly worn together aka jumpsuit style as they do separately, worked back with the rest of my travel wardrobe.

When it comes to my travel wardrobe - its all about versatility.

You can follow my summer adventure around the world on instagram @friendinfashiontwitter and facebook.


ASOS HOLIDAY STYLE CHALLENGE







When I was in London, I had the opportunity of teaming up with ASOS and ASOS Fashion Finder to style my key holiday pieces for the season. 

I was given five pieces - a swimsuit, maxi dress, bolero, pinafore and backpack and then left to style my own key holiday looks. I love each of the looks but have to say the monochrome pinafore has to be my favourite outfit - which one is yours?

You can also check out the behind the scenes video of my ASOS shoot HERE

I'm now in off exploring the South of France as part of a six month travel junket around the world. 

As always, you can follow my travels on instagram @friendinfashion, twitter and facebook.



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ASOS BEHIND THE SCENES



As mentioned in my last blog post (here), my quick visit to London saw me team up with the ASOS Fashion Finder team and take up their blogger style challenge.

Here is a fun behind the scenes sneak peek at my key ASOS holiday pieces.

I had such a great time styling and shooting with the team - hope you love the video as much as I do.

Follow my travels on instagram @friendinfashion, twitter and facebook.


LONDON TRAVEL DIARY

















Westminster Abbey / Checking in to Citizen M Hotel / view of London Eye / Selfridges, Mary Katrantzou window / streets of Soho wearing Lucette coat & Esther dress / ASOS Fashion Finder Behind the Scenes / Shopping Oxford Circus  

Generally not more than a stop-over (and always lusting for more time), my brief visits to London are always a highlight of my travels and this week was no different.

After a quick visit in Dubai, I caught the red-eye to London, checking in to what has to be noted as one of my favourite hotels, Citizen M.

Jet-lagged and tired, I went to check in, only to realise that I had mistakenly booked my room a month earlier than my arrival - rookie mistake. Thankfully the team at Citizen M were so helpful and understanding, they were able to assist me and before I knew it I was changed an bound for my favourite shopping spot Oxford Circus. What is travel without adventure, the unknown and the unplanned.

A few hours into my visit, and early credit card damage done thanks to Selfridges, Cos, Urban Outfitters and Topshop, It was time for a bite in Soho (Vitao is my favourite vegetarian cafe in Soho - worth a visit). I always love a visit to Soho, an amazing creative/grungy vibe, unique only to London. Visits to Covent Gardens and Camden made sure that my short London visit was packed with great sights, shopping and tastes.

For those following @friendinfashion on Instagram, would have also noticed during my London visit, I was lucky enough to collaborate with ASOS and ASOS Fashion Finder, shooting some of my key holiday looks for the season. The team was amazing, as was the ASOS operation, with over 1000 staff.

Such an extraordinary experience - I can't wait to share the end results with you soon.
 
I've now landed in the Cote d'Azur, where I plan on spending as much time in the crystal blue Mediterranean as possible, as well as checking out the Festival de Cannes. My favourite time of year in the South of France.

Follow my journey on instagram @friendinfashion, twitter and facebook.


ASOS IN YOUR WORLD

ASOS, Fiel Sol on Friend in Fashion ASOS, Fiel Sol on Friend in Fashion ASOS, Fiel Sol on Friend in Fashion ASOS, Fiel Sol on Friend in Fashion ASOS, Fiel Sol on Friend in Fashion ASOS, Fiel Sol on Friend in Fashion

Last week, I had the pleasure of attending the launch of the new Spring/Summer collection from ASOS - 'In Your World'. An exclusive collection of summer goodies, created specifically for ASOS's Aussie customers and available only for a limited time in Australia (online from the 8th October).

Following a luxe breakfast and introduction of key pieces from the new collection - think floral prints, textures and gorgeous bold colours, fellow blogger Chanelle and I set our eyes on the venue decorations and headed outside to snap my latest ASOS acquisition, this 'revive' silk white dress.

My obsession for white dresses in the sunshine continues.

PHOTOS / Chanelle Leslie