I’ve previously shared my love for ‘normcore’ dressing - unisex, ‘unpretentious’ dressing at it’s finest. Picture 90s throwback, low-key cool, with a splash of athleticism...

'Normcore seeks the freedom that comes with non-exclusivity. It finds liberation in being nothing special, and realises that adaptability leads to belonging. Normcore is a path to a more peaceful life,' states K-Hole in Vogue. 

One of the biggest appeals to this trend is really a minimalist approach to fashion. It’s all about bringing things back to basics and not using fashion as a way of determining and highlighting gender.

Don’t get me wrong, I’m the first one to grab a dress of the rack, but day to day, the appeal of throwing on a pair of boyfriend jeans, a slouchy tee and a pair of trainers definitely reigns supreme.

To master this look, I love to reinvent key styles from my other half's side of the wardrobe or, failing his enthusiasm of me ‘borrowing’ his favourite sweater, a quick shop in the men’s department works a treat. 

When approaching normcore, opt for sweaters, that double up as dresses, or the perfect ‘men’s white shirt’, which is one of the most versatile wardrobe investments. Wear it on its own, tucked into denim or tied up with midi skirts or shorts. Instant chic!


CARVEN white shirt

LINDA FARROW sunglasses 

NIKE tennis classic AC trainers


So what is the 'normcore' trend really all about anyway?...

For my next instalment of Westfield AW15 #FashionObsessions, I'm sharing one of my favourite trends of the moment - normcore.

Think boy meets girl - unisex, casual dressing at its finest.

For me, to embrace this trend I opt for my favourite pair of jeans, a classic white tee and some trainers - a street-style must.

Such a simple trend to recreate yourself, comfortable and so easy to wear.

Trainers/ New Balance (Similar here)
Coat/ The Fifth (similar here)

For the fashion obsessed, shop this look and other covetable outfits from over 150 retailers at your local Westfield, or even better, online 24/7.

In partnership with Westfield